7 tips to jump start your business's online marketing efforts

Madeline C

As the Internet continues to grow in popularity, more and more businesses are realizing the importance of having an online presence. However, simply having a website is not enough to attract customers – you also need to actively market your business online.

If you're not sure where to start, here are seven tips to jumpstart your business's online marketing efforts:

1. Create a strong website.

Your website is your most important marketing tool, so it's important to make sure that it is as user-friendly and informative as possible. Take the time to design a beautiful site that accurately reflects your brand, and be sure to include clear calls to action on every page.

2. Start a blog.

A blog is a great way to share your company's story, as well as provide valuable information to your customers and prospects. Be sure to update your blog regularly with fresh content, and promote your posts through social media and email marketing.

3. Use search engine optimization.

Search engine optimization (SEO) is the process of optimizing your website for Google and other search engines. By using the right keywords and phrases, you can make sure that your site appears at the top of search engine results pages – which means more traffic and more customers.

4. Pay-per-click advertising.

Pay-per-click (PPC) advertising is a form of online advertising in which you pay a fee every time someone clicks on your ad. PPC can be an effective way to drive traffic to your website, and it's relatively easy to set up and track. (starting is simple but wasted ad-spend is a common issue hiring a professional can be worth it)

5. Social media marketing.

Social media is a powerful marketing tool, and it's important to have a presence on major platforms (Facebook, Twitter, LinkedIn, etc.). Use social media to share your company's story, promote your blog posts, and connect with your customers and prospects.

6. Email marketing.

Email marketing is a great way to keep in touch with your customers and prospects, and it's also an effective marketing tool. Use email to share your company's story, promote your blog posts, and offer special deals and discounts.

7. Hire a professional.

If you're not sure where to start let us handle the advertising for you, you focus on the business.

With nearly two decades of experience in online marketing, we know what it takes to get results. From website design and development to search engine optimization, pay-per-click advertising, and social media management, we can help you create a comprehensive online marketing strategy that gets results.

To learn more about our services and how we can help you grow your business

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